MESSAGE DEVELOPMENT AND WRITING
Every campaign requires a carefully crafted message that will resonate with the general public and with key elected officials. In order to win you have to know your audience and what moves them.
Message development is a critical component of our advocacy efforts and we work directly with our clients to develop messaging that is effectively communicated across all platforms in multifaceted campaigns.
We believe the best message is one that has been tested. We engage polling and research firms to test messaging; ensuring the tone and the direction resonates with the targeted audience. Our team of writers centralizes all campaign messaging – incorporating it into talking points, leave behind documents and in the earned media materials which are prepared to persuade, mobilize, and activate others on your behalf.