What We Do
Potomac Communications Strategies ﬁnds and develops practical solutions for our clients. The ﬁrm provides the necessary strategic advice and relationship development required to meet the needs of our clients in achieving the desired solutions for their concerns and opportunities.
Public Policy Advocacy
Bring your public policy challenge to Potomac Communications Strategies, and we will ensure your voice is heard by the people and constituencies who matter. Whether it is a local legislator, regulatory official, member of Congress, or organization, your views will be represented via a tailored campaign that effectively communicates your position within the media and with key decision makers and other influentials.
We partner with you to identify the most appropriate officials to target, and then we will see to it that these officials are contacted by influential business, political and community leaders – even friends and neighbors – all of whom share your concern for a particular issue.
We also ensure that some of these influential individuals publicly support your issue, either through op-eds and letters to the editor, or media events and speeches. We employ a team of professional writers to ensure that any public messaging is eloquent, on point, and convincing.
Through both direct communication and public advocacy, the policymakers that can make a difference will hear your arguments loud and clear.
Public Affairs and Communications
If you are looking to gain media exposure for your company, increase its public profile, or improve public perceptions, our seasoned professionals will provide the media solutions you need. At Potomac Communications Strategies, we utilize our nationwide network to mobilize on your behalf – earning public support for your company.
Through press conferences, events, media tours, op-eds, editorial visits, social networking, and other creative publicity-generating actions, we can change the face of your company at the most local of levels – enhancing your corporate brand among the general public and key stakeholders.